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Remote Usability Testing
book

Remote Usability Testing

by Inge De Bleecker, Rebecca Okoroji
August 2018
Beginner
202 pages
8h 51m
English
Packt Publishing
Content preview from Remote Usability Testing

When the target user (almost) doesn't exist

It is sometimes difficult to find participants that fit the target user profile.

Finding existing users of an app that was recently launched may be difficult; imagine a service that was launched just days ago, and only has a subscriber base of 50 people. Unless it is possible to target precisely that group of users, it will be very challenging to find existing users within a broader community. In some cases, it makes sense to identify a group of study participants that agree to use the product for a period of time before participating in the study, thereby artificially creating existing users.

User profiles can be so specific that they become an obstacle to recruitment. A study sponsor once requested ...

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Publisher Resources

ISBN: 9781788999045