There may be times when there is no budget to compensate your participants. At other times, a company's gifting policy may not allow compensation.
When in this position, all is not lost. Some general characteristics of human behavior that work in your favor are as follows:
- Many people like to help, when asked: People like feeling useful, and find it rewarding to contribute.
- People like to have their voices heard: Consumers of products have ideas and gripes. Many love to voice their feedback, and often feel that there is no easy way to do so. Approaching potential participants and explicitly telling them that you want to hear what they have to say can be a great way to engage people. Do make sure to phrase the request in such ...