Challenges
The main challenge with the screener creation is that when demographic requirements lack definition, the survey questions lack precision.
Imagine, for instance, that the stakeholder wants to use existing users of the product to gauge user perception and feedback of a redesign versus the current experience. The concept of an existing user is easy to understand, but should be further refined into actual requirements. Existing users are defined by the frequency of use, the recency of use, or both. This definition will change based on the product; a product that is not used very often, such as an app to pay monthly bills, might consider existing users to be those that use the product once a month. An email app, on the other hand, might ...
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