Remote Usability Testing

Multiple target user groups

Many products are used by a wide range of users. This trend will only continue, as we build an increasingly digital world. If the product usage and expectations are significantly different among users, it makes sense to consider these as different user groups.

In the example of a global website, Japanese and British users are likely two distinct target user groups. Existing and novice users of a product comprise another example of distinct user groups; at least, they should be considered distinct when running a study, in order to understand whether user behaviors and expectations are different.

Many UX professionals use personas to describe the different target user groups. A persona is a description of a fictitious ...