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Remote Usability Testing
book

Remote Usability Testing

by Inge De Bleecker, Rebecca Okoroji
August 2018
Beginner
202 pages
8h 51m
English
Packt Publishing
Content preview from Remote Usability Testing

Concept validation

Here are some verbatim goals that we have encountered involving concept validation: 

  • "Do our customers understand that we are a dropshipper? Does it make them insecure or confuse them?"
  • "We have a high-end, tasteful, design-oriented app, targeted at a broad audience. Are users attracted by this? Do they understand the goal of the app?"
  • "Our app's purpose is to bring avid readers together. Do our users agree with this statement?"

This can be a valid goal for a usability study, insofar as the concept is reflected in the usage of the product. Asking participants whether they understand the concept behind a given product that they have been asked to test is acceptable because the underlying question is whether the product ...

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Publisher Resources

ISBN: 9781788999045