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Remote Usability Testing
book

Remote Usability Testing

by Inge De Bleecker, Rebecca Okoroji
August 2018
Beginner
202 pages
8h 51m
English
Packt Publishing
Content preview from Remote Usability Testing

Other criteria

The goal will also influence the profile of participants to recruit. For example, if the goal is concept validation, then new users of the product are preferable to existing customers; if the goal is to identify the status quo and determine what is missing, then existing users of the product should be recruited.

Some other possible criteria include the following:

  • Are existing account holders: Only people who are active customers of the product are eligible to participate in the study.
  • Have used the competition's products within the last 12 months: For recruitment purposes, the study sponsor will have to provide a list of products that are considered to be competition.
  • Will be buying a new car shortly: The timeframe should ...
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Publisher Resources

ISBN: 9781788999045