Remote Usability Testing

Other study types

There are other, more specific, study types. One such example is the end-to-end, multichannel customer experience study. A remote unmoderated survey approach works well in gathering data on an end-to-end customer experience that includes a digital and a physical aspect; one example of an activity that includes such aspects could be ordering pizza from a fast food chain on a mobile app and then picking it up at the restaurant. The study can evaluate the ease of installing and registering on the app; ordering food, paying, and selecting the pick-up location; the quality of the messages received apropos pickup time; and the order completion progress, if available. For the actual physical pickup, the study can gather feedback ...