August 2018
Beginner
202 pages
8h 51m
English
It may be difficult to gauge how much a participant should be compensated. Compensation is directly related to the ease of finding participants and the complexity of what is asked of them.
The ease of finding participants depends on a number of things that we have previously discussed in this chapter, including how specific the target group requirements are and the effort the participants need to commit to. Finding participants for a short survey that covers online retail behavior is much easier than finding participants for a moderated study using a medical device.
In general, moderated studies require a substantially larger compensation than online surveys, because the real-time moderated interaction requires ...
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