August 2018
Beginner
202 pages
8h 51m
English
If the participant has a goal, they will use the product under testing based on that goal. It is therefore best to always give participants a goal-oriented task. Instead of asking participants to give their first impressions of a homepage (not a very goal-oriented task), ask them to complete a task and consider a hybrid method (see chapter 7, Running a Remote Unmoderated Study with a Hybrid Approach) to gather additional first impressions.
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