Remote Usability Testing

Facilitating sentiment expression

When asking subjective opinions, consider offering sentiment expression as a choice, with the options of "Mostly negative, because:" and "Mostly positive, because:". We do this to avoid having to interpret sentiment into the response. A participant's response might be full of negative items even though their overall sentiment is mostly positive.

After completing a task, we like asking how/why the participant knows that he has actually successfully completed the task. This usually provides some insight into how well the product communicates.