Strategic Management Concepts and Cases

A Competitive Advantage Approach

Sixteenth Edition

Fred R. David

Francis Marion University

Florence, South Carolina

Forest R. David

Strategic Planning Consultant

A Pearson logo.

Boston Columbus Indianapolis New York San Francisco Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo

Get Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.