Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
Business Segments
Formed after the acquisition of Marshalls in 1995, The MarMaxx Group is the division that consists of the T.J. Maxx and Marshalls brands. Both T.J. Maxx and Marshalls sell similar items, consisting of home goods, furniture, laps, rugs, giftware, snack foods, and much more. TJMaxx offers off-price brand names in family apparel, fine jewelry, accessories, and beauty products. The term off-price translates to prices 20 to 60 percent less than that of the major department and/or specialty stores. The Runway, a high-end house designer line, is offered in some T.J. Maxx stores. In fact, T.J. Maxx considers The Runway, and other higher-end selections, as a way it differentiates itself from Marshalls.
There are nearly 1,200 T.J. Maxx ...
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