January 2016
Intermediate to advanced
480 pages
132h 28m
English
book
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
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Competitors
TASER competes with many different security firms, ranging from pepper spray makers to batons to actual gun makers to video camera makers. TASER management has identified weapon accuracy, effectiveness, safety, cost, ease of use, and training provided as key drivers of success in the industry. Top competitors for TASER in the pepper spray business include MACE Security International and PepperBall Technologies, both small firms. MACE reported 2013 revenues of $8 million and no information could be found on PepperBall. Both stock prices are less than $0.10.
To date, TASER has many smaller fringe rivals, but no major single competitor on the weapons front, other than law enforcement agencies that choose to arm officers with guns only. ...
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