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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
book

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

by Fred R. David, Forest R. David
January 2016
Intermediate to advanced
480 pages
132h 28m
English
Pearson
Content preview from Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

External Issues

The Summer 2014 total box office receipts for movies in the United States were down nearly 15 percent from the prior year, with receipts of $4.06 billion being the lowest since 2006. The largest movie theater chain, Regal, then announced its desire to be acquired, as the company’s most recent quarter’s revenue declined 15 percent to $694 million. Firms possibly interested in Regal include China Film Group or Mexico’s Cinepolis theater chain. AMC is already owned by China’s Dalian Wanda Group.

In 2009, the movie theater industry began a shift from film to digital projection technology. The advantages of digital for the industry are numerous, including (1) better-quality movies with realism and detail; (2) the ability to send the ...

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Publisher Resources

ISBN: 9780134167848