January 2016
Intermediate to advanced
480 pages
132h 28m
English
Burger King Worldwide’s vision is as follows: “Our commitment to premium ingredients, signature recipes, and family-friendly dining experiences is what has defined our brand for more than 50 successful years.” The company has an extensive Code of Ethics referred to as the BKC Code published on the website. As found in the BKC Code, BKW states, “Our vision is to be the most profitable QSR business, through a strong franchise system and great people, serving the best burgers in the world.” The BKC Code further lists the following corporate values: Bold, Accountable, Empowered, Meritocratic, and Fun. The company does not have a written mission statement. The BKC Code is published for all franchisees, ...
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