January 2016
Intermediate to advanced
480 pages
132h 28m
English
book
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
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Future
In early 2015, Harley-Davidson said it expects its full year company shipments to increase 4 to 6 percent to 282,000–287,000 motorcycles worldwide, and projects its operating margin for all of 2015 from the Motorcycle segment to be 18 to 19 percent. However, analysts are concerned about Harley’s aging customer base, as well as its expensive products, and competition is growing more intense. Matt Levatich became Harley’s President and CEO in early 2015 and needs a clear strategic plan for the company. Help Mr. Levatich with this endeavor.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.