Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
Future
GoPro made significant strides in 2014, establishing its European sales and marketing headquarters in Munich, Germany, starting a product assembly plant in Brazil for South American products, and forming partnerships with two large online retailers in China. The firm also shipped 5.2 million cameras in 2014 with 2.4 million being shipped in the fourth quarter alone, which totaled to more than the entire year of shipments in 2013. The company currently does not have a formal competitor competing with a similar product, but rival camera makers such as Sony and Canon should be expected to introduce similar products in the future. In addition, Apple and other smartphone manufacturers are offering excellent quality in still and video cameras ...
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