January 2016
Intermediate to advanced
480 pages
132h 28m
English
book
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
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Endnotes
1. Salvatore Parise, Patricia Guinan, and Bruce Weinberg, “The Secrets of Marketing in a Web 2.0 World,” Wall Street Journal, December 15, 2008, R1.
2. Kathy Chu and Kim Thai, “Banks Jump on Twitter Wagon,” USA Today, May 12, 2009, B1.
3. Suzanne Vranica, “Man vs. Bot: The Online-Ad Wars,” Wall Street Journal, March 24, 2014, B1 & B5.
4. Ibid.
5. Gupta, Sunil, and Donald R. Lehmann, Managing Customers as Investments: The Strategic Value of Customers in the Long Run (“Customer Retention” section) (Upper Saddle River, NJ: Pearson Education/Wharton School Publishing, 2005).
6. Ralph Biggadike, “The Contributions of Marketing to Strategic Management,” Academy of Management Review 6, no. 4 (October 1981): 627.
7. Michael Rapoport, “Pro Forma ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.