GoPro was founded in 2004 but traces its roots back to 2002, when current CEO Nick Woodman was on a surfing trip in Australia and was unable to capture quality action of himself surfing, due to expensive wide-angle equipment and amateur photographers’ inability to get close enough to create quality video or photos. After this vacation, Nick Woodman envisioned a better system—a camera that most could afford and that would take quality, close shots. Woodman came up with the name GoPro, as this was what his vision was, professional quality video and photos for the average person. In 2004, the company was known as Woodman Labs, Inc. By 2012, GoPro had a 21.5 percent market share of digital camcorders in the United States, up 6 percent from ...

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