Skip to Content
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
book

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

by Fred R. David, Forest R. David
January 2016
Intermediate to advanced
480 pages
132h 28m
English
Pearson
Content preview from Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

History

GoPro was founded in 2004 but traces its roots back to 2002, when current CEO Nick Woodman was on a surfing trip in Australia and was unable to capture quality action of himself surfing, due to expensive wide-angle equipment and amateur photographers’ inability to get close enough to create quality video or photos. After this vacation, Nick Woodman envisioned a better system—a camera that most could afford and that would take quality, close shots. Woodman came up with the name GoPro, as this was what his vision was, professional quality video and photos for the average person. In 2004, the company was known as Woodman Labs, Inc. By 2012, GoPro had a 21.5 percent market share of digital camcorders in the United States, up 6 percent from ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Project Management: Achieving Competitive Advantage, Fifth Edition

Project Management: Achieving Competitive Advantage, Fifth Edition

Jeffrey K. Pinto

Publisher Resources

ISBN: 9780134167848