Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
Competitors
Wynn competes with Caesars Entertainment and MGM Resorts in Las Vegas, and competes with Las Vegas Sands in both Las Vegas and Macau. Caesars and MGM have hotels around the United States and are larger than Wynn, based on total U.S. revenues. Growth expected in the U.S. gaming industry is projected to be close to 2 percent from 2015 to 2019, a slight increase from the 1.5 percent growth rate from 2010 to 2014. Competition is fierce, however—not only between rival firms but also between local and state governments, and with online gaming companies. In 2014 alone, 4 casinos shut down in Atlantic City, partly blamed for new casinos opening in neighboring Philadelphia, Baltimore, and West Virginia, drastically reducing the number of persons ...
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