January 2016
Intermediate to advanced
480 pages
132h 28m
English
book
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
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Competitors
Every year, U.S. consumers spend about $75 billion in the Fast-Food Hamburger Restaurant (FFHR) category. Companies in this segment compete based on price and convenience, leading to fierce competition. For example, it is common practice within this segment to quickly expand and open new locations to leave little space for other competition. Not only is there constant price pressure, but constant marketing of deals through coupons, a common tactic to drive traffic. Yet, the products (i.e., hamburgers) may be seen as undifferentiated by consumers. Both factors necessitate competitors to manage operating expenses, while spending marketing dollars to drive foot-traffic, and while striving to create brand differentiation and loyalty. ...
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