Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
History
Founded in 1976 by Steve Jobs and Steve Wozniak, Apple began as a personal computer company providing desktop computers for businesses and the home. The first computer, the Apple 1, was hand built by Wozniak and did not come with a keyboard or an outer case to protect the computer. The products were considered a kit, and users had to supply extra parts themselves. The Apple 1 sold for the interesting price of $666.66, or around $2,800 adjusted for inflation. Apple was incorporated in 1977 after Wozniak sold his share for $800. The Apple II was first sold in 1977 and had the first major piece of business software, VisiCalc, a spreadsheet product.
Apple went public in 1980 for $22 a share and generated more money on its IPO than any firm ...
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