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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
book

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

by Fred R. David, Forest R. David
January 2016
Intermediate to advanced
480 pages
132h 28m
English
Pearson
Content preview from Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

Mini-Case on Avon Products, Inc. (AVP) Would Claims of Ethical Wrongdoing by a Company Impact Your Buying the Firm’s Products?

Grouping of 9 small photos, all showing women applying makeup to their faces

Source: Kurhan/123rf

Headquartered in New York City, Avon Products is the world’s largest direct-seller firm, and by far the largest direct seller of cosmetics and beauty-related items. Avon is the fifth-largest cosmetics and fragrance firm in the world. The company receives sales from catalogs and online, but the vast majority of its sales come from about six million independent sales representatives in 110 countries. Since 1892, Avon has empowered women to be their own boss and become leaders in communities and business. ...

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Publisher Resources

ISBN: 9780134167848