Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
Segments
Harley operates in two primary business segments: (1) Motorcycle & Related Products (Harley-Davidson Motor Company) and (2) Financial Services (Harley-Davidson Financial Services).
Motorcycles
Harley’s motorcycle segment designs, manufactures, and sells motorcycles and a line of parts, accessories, and general merchandise and other related services. The motorcycle products are sold to retail customers through a network of independent dealers. The company manufactures six platforms of motorcycles: Touring, Dyna, Softail, Sportster, V-Rod, and Street. Harley-Davidson motorcycle engines currently range in displacement size from 494cc to 1,802cc, where Harley has been the historical market share leader in the United States for its primary ...
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