January 2016
Intermediate to advanced
480 pages
132h 28m
English
book
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
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Assurance of Learning Exercises
Exercise 2A Develop an Improved BB&T Mission Statement
Purpose
Headquartered in Winston-Salem, North Carolina, Branch Banking and Trust competes every day with hundreds of other banks. The company is a large bank located primarily in the southeastern United States but is expanding nationally. At the bbt.mediaroom.com website, the company states, “At BB&T, we know our business will, and should, experience constant change. Change is necessary for progress. However, our vision, mission, and values are unchanging because these principles are based on basic truths.” At the bbt.mediaroom.com website and the BB&T Philosophy Handbook, BB&T gives its actual vision and mission statements.
Instructions
Step 1 Develop an ...
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