Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
Michael Kors Holdings Ltd., 2015
www.michaelkors.com, KORS
Headquartered in Hong Kong, Michael Kors Holdings is a global luxury lifestyle company with nearly 10,000 employees, specializing in the design and distribution of women’s luxury accessories and clothing. The company sells its products globally, including in retail stores in London, Milan, Paris, Tokyo, and Rio de Janeiro. The company sells some men’s products, but mostly it is women’s fragrance products, footwear, watches, jewelry, clothing, eyewear, handbags, and small leather goods that retail from $500 to $6,000, footwear that retails from $300 to $1,200, and women’s apparel which retails from $400 to $4,000. The higher-priced apparel is marketed under the more expensive Michael Kors ...
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