January 2016
Intermediate to advanced
480 pages
132h 28m
English
It appears that Michael Kors Holdings has no published vision or mission statement.
Michael Kors continues to expand at a high rate in terms of customer base and geography. The company has begun advertising in top fashion magazines and leveraging Kors’ popularity through press activities and personal appearances (e.g., on designer reality shows such as Project Runway). Some investors, however, are not happy with Michael Kors’ ever-expanding clientele. Although the company currently offers some affordable luxury items, investors claim that providing clothing that is too affordable and attainable by larger masses might tarnish the brand’s luxurious appeal. Indeed, one of the company’s greatest competitive ...
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