Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
External Issues
Rapid consumer adoption and use of mobile devices globally creates new challenges for Priceline because such trends enable device companies such as Apple to offer travel services. The iPhone and Android-enabled smartphones, coupled with improved web browsing functionality and development of thousands of useful “apps” available on these devices, is driving substantial online traffic and commerce to mobile platforms. Priceline has experienced a significant shift of business to mobile platforms; its advertising partners are also seeing a rapid shift of traffic to mobile platforms.
Priceline’s business is dependent on leisure travel. People booking hotels, bed and breakfasts, hostels, apartments, vacation rentals, rental car and airline ...
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