3 The External Assessment
After studying this chapter, you should be able to do the following:
3-1. Describe the nature and purpose of an external assessment in formulating strategies.
3-2. Identify and discuss 10 external forces that must be examined in formulating strategies: economic, social, cultural, demographic, environmental, political, governmental, legal, technological, and competitive.
3-3. Explain Porter’s Five Forces Model and its relevance in formulating strategies.
3-4. Describe key sources of information used for locating vital external information.
3-5. Discuss forecasting ...
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