Michael Kors faces intense competition from companies and brands such as Coach, Ralph Lauren, Kate Spade, Marc Jacobs, Calvin Klein, Burberry, Louis Vuitton, Prada, and Gucci. Competing largely on the basis of style, quality, and brand prestige, Michael Kors must constantly anticipate and ideally mold upcoming fashion trends in order to stay relevant. A comparative analysis of Kors with rival firms is provided in Exhibit 6.

Exhibit 6 Michael Kors versus Rival Firms

Michael Kors Coach Ralph Lauren
# Employees 9,100 10,200 14,000
$ Net Income 661 M 781 M 776 M
$ Revenue 3,310 M 4,806 M 7,450 M
$ Revenue/Employee 363,700 471,175 532,100
$ EPS Ratio 4.16 2.05 8.14
$ Market Cap. 13.9 B 11.5 B 12.1 B

Source: Based on ...

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