Competitors
Michael Kors faces intense competition from companies and brands such as Coach, Ralph Lauren, Kate Spade, Marc Jacobs, Calvin Klein, Burberry, Louis Vuitton, Prada, and Gucci. Competing largely on the basis of style, quality, and brand prestige, Michael Kors must constantly anticipate and ideally mold upcoming fashion trends in order to stay relevant. A comparative analysis of Kors with rival firms is provided in Exhibit 6.
Exhibit 6 Michael Kors versus Rival Firms
| Michael Kors | Coach | Ralph Lauren | |
|---|---|---|---|
| # Employees | 9,100 | 10,200 | 14,000 |
| $ Net Income | 661 M | 781 M | 776 M |
| $ Revenue | 3,310 M | 4,806 M | 7,450 M |
| $ Revenue/Employee | 363,700 | 471,175 | 532,100 |
| $ EPS Ratio | 4.16 | 2.05 | 8.14 |
| $ Market Cap. | 13.9 B | 11.5 B | 12.1 B |
Source: Based on ...
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