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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
book

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

by Fred R. David, Forest R. David
January 2016
Intermediate to advanced
480 pages
132h 28m
English
Pearson
Content preview from Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

The Priceline Group, Inc., 2015

www.priceline.com, PCLN

MyManagementLab®

For additional assurance of learning questions which prove you understand and are able to apply the strategic concepts in this case, go to the assignment section of your MyLab.

Headquartered in Norwalk, Connecticut, Priceline is the world’s leading travel services company, achieving an impressive $50.3 billion in gross bookings in 2014. Renamed The Priceline Group, Inc. in 2014 to reflect its multiple, independently owned brands, this successful, fast-growing company provides travel-related services in 200 countries, through six popular brands:

  1. Booking.com

  2. Priceline.com

  3. Agoda.com

  4. KAYAK

  5. Rentalcars.com

  6. OpenTable

With its unique Name Your Own Price service, travelers can ...

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Publisher Resources

ISBN: 9780134167848