Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

Internal Issues

Vision/Mission

World Relief’s vision is: “In community with the local Church, we envision the most vulnerable people transformed economically, socially, and spiritually.” World Relief’s mission is: “Empowering the local Church to serve the most vulnerable.” World Relief says it is called to “Stand for the Vulnerable.” The organization describes the why, where, what, and how that accompany the “who” it stands for. The overarching “who” (the vulnerable) is divided into specific cause areas that guide the organization’s efforts, including children, women, the displaced, the devastated, and opportunity. The remaining descriptors provide the framework for and the rationale behind their efforts:

• Why: In response to the Christian commission ...