January 2016
Intermediate to advanced
480 pages
132h 28m
English
book
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
Content preview from Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/eBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Future
Michael Kors’ strategy to market a jet-set lifestyle has proven successful among the fashion critics and customers, but its brand may lose prestige if the company continues expanding its target audience with lower-priced offerings. Overexposure of the brand could weaken its reputation in the glamorous fashion industry, which could ultimately force Michael Kors to reposition its brand. There could be a threshold where high-end fashion aficionados will turn away from the brand. By depending heavily on a select number of wholesale customers, the company faces an issue regarding the potential loss of one of these customers. For example, if Macy’s decides to cut ties with Michael Kors, the company would immediately lose 25 percent of its wholesale ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.