Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
External Issues
According to SITA, a specialist in air transport communications and information technology solutions, the airline industry will soon see a major transformation in the way passengers interact with airlines. SITA says there are four major trends that will shape the future of global air travel in 2015 and beyond, as follows:
Passengers will expect more personal service and airlines will deliver, primarily using smartphones and apps much more. For example, Alaska Airlines already has a travel app that alerts fliers to airfare deals from their hometowns and to cities where their friends live.
Nearly every airline will offer mobile check-in—up from 50 percent today. Passengers will use 2-dimensional boarding passes or contactless technology ...
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