Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

Marriott International, Inc., 2015

www.marriott.com, MAR

Marriott International is the largest hotel company in the world with more than 4,100 properties in over 80 countries and territories around the world, over 700,000 rooms, and an additional 200,000 rooms in the development pipeline. In June 2014, Marriott opened its 4,000th hotel, the Marriott Marquis in Washington, DC, and opened its 4,200th property in the summer of 2015. The majority of rooms and properties are franchised out, with 2,673 franchised properties containing a total of 360,451 rooms. About 1,057 Marriott properties with 283,029 rooms are company-owned with long-term management agreements. In total, about 97 percent of all Marriott rooms are either managed or franchised, as ...