January 2016
Intermediate to advanced
480 pages
132h 28m
English
book
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
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External Issues
Harley-Davidson sells a vehicle that can result in injury or death. An increase in motorcycle popularity has been accompanied by increases in motorcycle-related fatalities and injuries. There were 4,957 motorcyclists killed in 2012—an increase of 7 percent from the 2011 fatality rate. According to the U.S. Department of Transportation, in terms of per vehicle mile traveled, motorcyclists were more than 26 times more likely than passenger car occupants to die in a traffic crash. Exhibit 6 gives related fatality data. Harley’s primary market segment of motorcycles has engine displacements of 601+cc. This size vehicle falls into the category (501cc–1,000cc) that accounts for the highest number of motorcycle-related fatalities—1,756 ...
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