January 2016
Intermediate to advanced
480 pages
132h 28m
English
book
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
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Future
Marriott and the entire travel industry have experienced a growth in sales as the economy in the United States has improved and oil prices have fallen. The firm in 2015 announced plans to buy back 25 million shares or around 9 percent of total shares outstanding. Marriott also announced in January 2015 that it plans to buy Canadian-based Delta Hotels and Resorts for $125 million. The acquisition of Delta Hotels is in line with Marriott’s plans to expand internationally; however, the firm is mostly focused on emerging markets. In 2015, CEO Sorenson reiterated these plans in particular to India, where the firm currently operates 24 hotels with plans to operate 50 by 2020. Currently, Marriott has 40 hotels in the long-term pipeline for India; ...
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