January 2016
Intermediate to advanced
480 pages
132h 28m
English
book
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
Content preview from Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
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Strategic Management Cases
Dunkin’ Brands Group, Inc., 2015
www.dunkinbrands.com, DNKN
Headquartered in Canton, Massachusetts, Dunkin’ Brands (Dunkin’) sells hot and cold coffee and baked goods, as well as hard-serve ice cream, using a near-100 percent franchised business model. With 11,300 Dunkin’ Donuts restaurants in 40 states and 32 foreign countries, and 7,500 Baskin-Robbins restaurants in 43 states and 46 foreign countries, Dunkin’ is one of the world’s largest franchisors of quick-service restaurants (QSR). All but 36 Dunkin’ Donuts and Baskin-Robbins are franchisee-owned. In the last few years, more and more customers are coming into Dunkin’ restaurants and spending more and more money when they are there. About 70 percent of all Dunkin’ ...
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