January 2016
Intermediate to advanced
480 pages
132h 28m
English
book
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
Content preview from Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
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Harley-Davidson, Inc., 2015
Headquartered in Milwaukee, Wisconsin, Harley-Davidson is an iconic brand worldwide and provides a unique customer experience few companies can match. Its ticker symbol, HOG, and its Harley Owners Group (H.O.G.) both stem from the nickname for the famous Harley motorcycle. Harley is America’s largest motorcycle producer, with 2014 revenue of $6.2 billion. Harley has sales in about 90 countries, with one-third of its sales coming from outside the United States. Harley has about 1,400 independently owned dealers.
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