Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
Chapter Summary
The population of the world has surpassed 7 billion. Just as they did for centuries before Columbus reached America, businesses search for new opportunities beyond their national boundaries for centuries to come. There has never been a more internationalized and economically competitive society than today’s model. Some U.S. industries, such as textiles, steel, and consumer electronics, are in disarray as a result of the international challenge.
Success in business increasingly depends on offering products and services that are competitive on a world basis, not just on a local basis. If the price and quality of a firm’s products and services are not competitive with those available elsewhere in the world, the firm may soon face ...
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