January 2016
Intermediate to advanced
480 pages
132h 28m
English
Neither at its corporate website nor in its Form 10K does Apple provide a written vision or mission statement labeled as such. There are statements such as the following, however, that perhaps serve as Apple’s vision and/or mission:
“We strive to provide users of Apple products the best experience possible though innovative product designs and software.”
“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.”
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