Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
External Issues
Selling jewelry is a $36.0 billion industry that analysts expect to grow at a 2.4 percent annual rate in revenues over the next few years. Most people buy jewelry when they have disposable income—that is, when the economy is doing well. Low gas prices increase disposable income; falling unemployment rates do also. Individuals earning over $100,000 account for 45.0 percent of all retail jewelry sales revenue. Household incomes over $60,000 account for 66.0 percent of industry sales, and households with incomes less than $24,000 garner 11.0 percent of sales. The profile of jewelry purchasers indicates that consumers aged 45 to 64 are the highest-frequency purchasers with consumers aged 20 and 30 in a close second. With the aging ...
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