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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
book

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

by Fred R. David, Forest R. David
January 2016
Intermediate to advanced
480 pages
132h 28m
English
Pearson
Content preview from Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

External Issues

Handbags, Luggage, and Other Accessories

The handbag and luggage industry in the United States is valued at over $10 billion annually, with an industry growth rate of 3 percent expected going forward. There are over 75,000 businesses in the market, with many being extremely small. The industry is dominated by Coach and Michael Kors, which account for 22 and 12 percent, respectively, of total industry sales volume. The industry derives nearly 30 percent of revenues from handbags alone, with costume jewelry and watches, and travel bags accounting for 18 and 15 percent, respectively. All other items account for 47 percent of total industrywide revenues. Customers between the ages of 35 and 65 account for 70 percent of total revenues. ...

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Publisher Resources

ISBN: 9780134167848