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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
book

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

by Fred R. David, Forest R. David
January 2016
Intermediate to advanced
480 pages
132h 28m
English
Pearson
Content preview from Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

External Issues

Air Freight Demand

Demand for air cargo rose over 2 percent from May 2013 to May 2014. High jet fuel prices historically was to blame for many customers switching to trucking and slower means of transportation, favoring lower cost over more timely arrival of products. However, with oil prices falling dramatically in 2014–2015, demand for air freight is rising. Domestic freight accounts for about 20 percent of total air cargo ton-mile revenues, with FedEx Express and UPS accounting for 80 percent of this total. International freight demand was up less than 1 percent between both the United States and Europe as well as the United States and Asia in early 2014, improving from 3 to 4 percent declines in 2013. Even with an improving ...

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Publisher Resources

ISBN: 9780134167848