January 2016
Intermediate to advanced
480 pages
132h 28m
English
book
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
Content preview from Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
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Segments
As indicated in Exhibit 2, Facebook is segmented both by region, having four regions, and by revenue source, Advertising as well as Payments and Other Fees. Note that roughly one half of Facebook’s revenues are generated from the United States and Canada.
Exhibit 2
Facebook’s Revenue Segments (in millions of USD)
| Revenue - Geography | 1st Quarter 2014 | 2nd Quarter 2014 | 3rd Quarter 2014 | 4th Quarter 2014 |
|---|---|---|---|---|
| USA & Canada | $1,179 | $1,308 | $1,514 | $1,864 |
| Europe | $698 | $824 | $844 | $1,030 |
| Asia-Pacific | $354 | $431 | $492 | $554 |
| Rest of the World | $271 | $347 | $353 | $403 |
Source: Based on Facebook’s 2014 Form 10-K.
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