January 2016
Intermediate to advanced
480 pages
132h 28m
English
Zynga has no stated vision statement. Zynga’s mission is to “connect the world through games” which is supported by its passion for games and for family and friends playing together. It is important for Zynga to continually create a compelling game experience for its players.
Zynga’s organizational chart is provided in Exhibit 1.
Zynga’s Organizational Chart
Source: Based on company documents.
Zynga must continually enhance existing games and develop new games, so it invests heavily in R&D. Allocations of $396 million ...
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