January 2016
Intermediate to advanced
480 pages
132h 28m
English
Fierce competitors for decades, Apple and IBM recently formed an alliance to cooperate in developing apps and selling iPhones and iPads. For Apple, the alliance allows the company to expand the reach of its products into the business world, whereas for IBM the alliance allows the firm to move more of its business software onto mobile devices. In a joint interview with IBM CEO Virginia Rometty, Apple’s CEO Tim Cook observed, “In 1984, we were competitors, but today, I don’t think you can find two more complementary companies.” Apple and IBM are today developing more than 100 apps together.
Also fierce competitors for decades, Apple and Google recently agreed to share rights to digital ...
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