In July 2015, Morgan Stanley initiated coverage of the two mobile gaming giants, Zynga, and its rival, King Digital Entertainment (NYSE: KING). King publishes “Sugar Crush Saga” and is excellent at cross-promoting its games across its growing network of more than 350 million players. King’s products, “Candy Crush Soda Saga” and the original “Candy Crush Saga,” rank third and fourth, respectively, on Android devices according to industry tracker King is also on the list of providing the highest grossing games with its “Farm Heroes Saga at 11,” “Pet Rescue Saga at 24,” and “Bubble Witch 2 Saga at 26.” Morgan Stanley also likes the fact that King is also flush in cash with franchise-widening updates in the pipeline to keep ...

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