Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
GoPro, Inc., 2015
www.gopro.com, GPRO
Headquartered in San Mateo, California, GoPro produces cameras, accessories, and software for outdoor enthusiasts, such as rock climbers, hikers, scuba divers, surfers, mountain bikers, snow skiers, and others who need waterproof, small, lightweight cameras. The firm also sells its cameras to many who value the convenience of a smaller camera. To service its customers, GoPro develops a wide range of accessories, including camera mounts for helmets, handlebars, roller bars, and tripod mounts. In addition, spare batteries, charging accessories, cables, microphones, flotation devices, dive filters, anti-fogging strips, and many other accessories are available for purchase. GoPro products are sold through retailers, ...
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