January 2016
Intermediate to advanced
480 pages
132h 28m
English
A strategic-management case describes an organization’s external and internal conditions and raises issues concerning the firm’s vision, mission, strategies, objectives, and policies. Most of the information in a strategic-management case is established fact, but some information may be opinions, judgments, and beliefs. Strategic-management cases are more comprehensive than those you may have studied in other courses. They generally include a description of important internal (management, marketing, finance/accounting, production/operations, research and development (R&D), management information systems) and external issues. A case puts you at the scene of the action by describing a firm’s situation at some ...
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